Global Tech Leader: "Cycling Across 3 Dimensions" Thematic Annual Project
Transforming a single indoor cycling request into a 3-season, 3-dimensional (Indoor, Water, Nature) sustainable corporate wellness journey.
Initial Challenge
The client initially requested a single-day indoor spinning session. In-depth discovery revealed that a one-off event would create short-lived impact and risk leaving behind employees with different fitness levels.
Kurumsal Sporlar Solution
Measurable Impact
Achieved a 92% sustained participation rate across 450+ employees, fostered an official company cycling club, and won the global internal HR Innovation Award.